Theme: Know Your Worth: From Practice to Paycheck
Date: October 15, 2025
Our October 15th Six Figure DJs Workshop was a packed session focused on helping DJs step fully into their value. From pricing with confidence to packaging, pitching, and promoting themselves like professionals.
This week’s live training broke down real-world pricing strategies, client communication techniques, and marketing systems that turn your skills into consistent income.
The DJ Pricing Ladder: Rookie → Advanced → Radio/Pro
We opened with a discussion on the DJ Pricing Ladder: understanding where you are in your journey and how to confidently move from rookie rates to professional packages. DJ Too Much emphasized that pricing isn’t just numbers — it’s positioning.
“In the 5-Day Challenge, we didn’t really talk about pricing deeply — so I’m excited to get into that.” – DJ Too Much Stated
Hourly vs. Packages: Which Makes You More Money?
DJs learned the pros and cons of hourly pricing versus package-based models. The consensus: packages win — they simplify the sales process, eliminate nickel-and-diming, and let you control the client experience.
“Some DJs have packages, or they’re charging hourly… Creating better packages and making better offers is what sets you apart.”
Add-Ons That Don’t Feel Nickel-and-Dimey
Lighting, extra speakers, wireless mics, or cold sparks — when framed as experience upgrades, they add value instead of friction.
“$100 an hour for 3 hours can be $300… but add-ons like lighting, or extra hours or equipment can help increase your price structure and offer.”
Travel & Setup Fees (Without the Awkwardness)
DJ Too Much shared how to set clear expectations for travel, setup, and overtime fees — so you’re not stuck working two extra hours for free.
I remember DJing a wedding in Boston where the couple showed up two hours late and still expected me to play two hours past our original end time. But because my contract clearly outlined the event timeframe — and stated that anything beyond that would be an additional charge — I was able to stand firm, stay professional, and get compensated for the extra time.” – DJ Too Much
When to Raise (or Lower) Your Rates
The conversation turned toward timing and market alignment: when to adjust pricing based on your experience, client demand, and city-based competition.
“We got people on the West Coast, Down South, Midwest, and Up North — your city and demand matter when it comes to your pricing. Always do a competitive analysis in your city.” – DJ Too Much
The “3 Gigs at $350” Mini-Campaign
DJ Too Much introduced the 3-for-$350 campaign — a marketing tactic to fill your calendar fast while building testimonials and momentum.
“It’s just about marketing it… say ‘I got a 3-hour special I’m running for $350.’”
Your One-Page Canva Pitch Deck
Every DJ was challenged to create a one-page visual deck showing what makes them bookable: packages, testimonials, and contact info — a fast, beautiful way to close gigs.
“Let your potential clients know who you are and what makes you stand out from other DJ’s in your area… example: I know how to read a crowd, or I can keep your dance floor packed. Knowing what makes you different gives you market value.”
DM + Email Outreach Playbook (15 Minutes a Day)
A simple system to stay top of mind with planners, venue managers, and event coordinators:
Create 1 simple email outline which can be sent to potential clients:
→ Send 5 DM’s
→ Send 5 emails
→ Send 5 follow-ups per day
“Use local and relevant hashtags to find all the [local planners, wedding planners, restaurants lounges, venues]… send an introduction message, let them know who you are. Remember if you want this you have to put yourself out there. Don’t be scared to hustle. ”
Event Planner Prospecting: Searches, Scripts & Sequencing
We covered scripts to reach out to wedding planners, gym owners, and corporate event leads — plus how to organize your list for consistent outreach.
“You should have a list you can go to.”
Niche Yourself: The “Fitness DJ” Case Study
DJ Too Much explained how niching down — finding your lane — can actually multiply your opportunities instead of limiting them. The idea is simple: when you become the go-to DJ for a certain type of event or audience, your value increases because clients know exactly what they’re getting.
Example: Fitness DJs
Instead of chasing random bar or club gigs, Fitness DJs build long-term partnerships with gyms, yoga studios, spin classes, personal trainers, and wellness brands. These clients often need consistent music experiences such as weekly classes, retreats, or brand events — which creates recurring revenue and steady income.
DJ Too Much’s Key Points:
● Consistency = Currency. Fitness events happen regularly, not just once a year. One gym partnership can translate to four to eight paid sessions per month.
● Brand Alignment. When your DJ brand connects to fitness culture — motivation, energy, lifestyle — it opens doors to sponsorships, collaborations, and apparel brand partnerships.
● Adaptability Wins. Fitness DJs learn to mix across genres like house, hip-hop, EDM, and Afrobeat at specific BPM ranges to match workout intensity. This skill translates into stronger crowd control and versatility in any setting.
● Scalability. Once you dominate one niche, such as fitness, you can expand into corporate wellness events, influencer activations, or brand launches — all of which command higher rates.
“When you focus on a niche, you stop chasing gigs and start attracting them. People call you because you’ve built trust and identity in that space.” — DJ Too Much
Takeaway:
Niching down doesn’t mean doing less — it means being known for something specific, then expanding from that foundation. Whether it’s weddings, luxury events, fitness, fashion, or cultural experiences, the goal is to position yourself as the expert in your lane and build a brand that clients immediately associate with excellence.
Turn Reviews into Power Statements
DJ Too Much challenged DJs to transform client feedback into their most powerful marketing tool. Every satisfied client’s review, testimonial, or DM holds value — and when articulated effectively, these words can become persuasive proof of a DJ’s professionalism and performance.
Rather than letting reviews sit on social media or Google, DJs were encouraged to extract key phrases that capture their essence and rework them into power statements — two to three polished sentences that can live in their bios, pitch decks, or websites.
For example, a client who said, “You had the whole crowd dancing all night,” becomes a strong statement like: “Known for reading the crowd and keeping energy high, DJ Too Much delivers events that leave people talking long after the music stops.”
“Two of these DJs said that using their reviews to build their bios helped them prevent cancellations — because clients could instantly see their professionalism.”
By owning their narratives, DJs turn real feedback into strategic branding language that builds trust and converts inquiries into bookings.
Defining Your Worth: What Do People Say After You Play?
During the “Know Your Worth” discussion, DJ Too Much urged DJs to look beyond the technical side of mixing and focus on the emotional impact they leave behind. Your energy, crowd control, and presence are the product.
Instead of asking, “How did I sound?” DJs were encouraged to ask, “What do people say after I play?” The answer reveals far more about brand perception and value than any BPM setting or transition.
“Your reputation isn’t built by what you say about yourself — it’s built by what people say when you’re not in the room,” DJ Too Much emphasized.
The takeaway: DJs who deliver memorable experiences don’t have to chase gigs; their names become synonymous with quality, reliability, and excellence.
Community Over Competition
The workshop closed with a powerful reminder about collaboration. DJ Too Muchemphasized that the Six Figure DJs community thrives on collective growth, not rivalry.
The DJ industry can often feel isolated, but by sharing opportunities, collaborating on gigs, and celebrating one another’s wins, the community creates a self-sustaining cycle of success — what DJ Too Much calls the growth flywheel.
“Offer constructive advice, share your wins, and keep learning from the group,” she said. “When one of us grows, we all grow.”
This spirit of community over competition is what sets Six Figure DJs apart — a network where support, transparency, and accountability replace gatekeeping and ego.
Workshop Assignments
To turn these lessons into action, DJs were given eight to ten assignments to complete over the 90-day period. Each task was designed to build structure, strategy, and confidence into their business:
● Build a 3-Tier Pricing Ladder to clarify your rates and value.
● Design a 1-Page Canva Pitch Deck that visually sells your brand and services.
● Create a “3 Hours for $350” Offer Post to promote local bookings.
● DM 5–10 local businesses — such as restaurants, lounges, gyms, event planners, and venues — to expand your network.
● Update your Instagram bio to communicate your value proposition clearly.
● Complete Weekly DJ Mixing Assignments to strengthen your technical and creative consistency.
Each of these exercises is designed to merge creativity with business acumen — helping DJs treat their craft as a professional brand, not a side hustle.
Key Takeaway
“A DJ’s time is valuable — walk in your worth.” — DJ Too Much
This workshop underscored that the business of DJing is just as vital as the art. When DJs respect their time, set clear systems, and lead with confidence, their bookings, brands, and bank accounts begin to reflect that self-worth.
Six Figure DJs continues to redefine what it means to be a modern DJ — blending artistry with entrepreneurship and creating a culture where talent meets strategy, and community fuels success.
